10 Essential Elements For a Successful Web site
So you would like to get your company online, to take that large plunge to reach the world together with your product or service. Congratulations! Hopefully you have taken the time to go out and explore your competitors websites and looked around for what you think about to be a great looking and functioning web site. If you haven’t we extremely recommend you do, as a matter of fact we ask every new client to invest time on the internet do this. This helps your web site designer get a view into a number of things, including your business and just as important your tastes in design and functionality. This kind information is invaluable to both your and your website design company.
Knowing Your Potential Clientele
As with any business venture you should have some insight into exactly who your customers are is vital. Not only do you need to gear your products and marketing to these customers but the design, navigation and functionality of the website should be tailored to that market’s tastes. Most website owners don’t understand it at first but your web site may just become the most important advertising tool you will ever invest in. It’s presentation, color, flow and content are as important as any TV, Print or Radio ad you’ll ever invest in. In today’s world your web site is your customers view into your business along with a poorly laid out web site may result in a lack of confidence by them. This is particularly true in any e-commerce web site. With all the stories the general public hears about on-line rip offs they need to really feel 100% confident they can type their credit
Ten Important Elements
Any web site these days requirements particular features to permit their customers the very best experience possible. Over the years we have added to the list to bring it up to what we now consider the ten important elements every website ought to have:
1. A web site search tool – if they want it NOW they’ll search, not browse.
2. A website map – once more if they get lost this is the initial place they will go.
3. Simple to read content – Do not use color combination which are rough on the eyes. If your information is lengthy provide a easy access printer friendly version.
4. Fast loading pages – NO customer will wait around for 5 minutes to see your website. Keep in mind over 50% of the world is still on a 56k modem, in 2004!
5. A Privacy Statement – Any website that collects info (even email addresses) requirements this.
6. Simple Navigation – surfers do not have the time to try to figure out your neat navigation system. Keep it easy!
7. Accessibility Statement – Let those who are disabled know that you care about them as customers too.
8. Easy to Access contact info – If they’ve a issue with the website or an order make it easy for them to have the ability to contact you.
9. Flow of design throughout the site – Do not change the page design from page to page. One intro page design and then a consistent inner page design is fine but once inside your website make sure everything stays within the exact same place.
10. NO, I REPEAT, NO pop ups! – These have turn out to be synonymous with ads, spy ware, viruses and porn websites. Do anything you are able to to avoid them.
OK, so #10 is not a do, it’s a do not but we truly felt it had to be on the list. Numerous of the items on this list won’t only create a much better experience for your clients but they will also improve your accessibility to any disabled customer and will assist get your website ranked higher within the search engines. All in all it just makes good business sense.